by Justyna Polaczyk @ December 16, 2014
Content marketing

Have you ever wondered how the greatest newsletters and blog articles are born? Which spells are cast to make product descriptions as interesting as the greatest novels?

I’m sorry to disappoint you, but “how to write great content” is not the kind of knowledge you are going to learn from this post. I am about to give you the best possible advice on how to write badly.

Get ready for 7 ultimate tips on how to create shitty content.

by Anna Tomalik @ December 10, 2014
Help your customers be better gift givers

The jingle bells are closer and closer. Every day, more people knock on your shop’s door to get gifts for their loved ones. They come with ideas for unique gifts, wish lists from their friends or tricky question „What should I chose?” Deep in their heart, they want to get the perfect gift that will be appreciated. Yet, they often miss it.

According to a recent consumer survey by National Retail Federation, one out of every three gift recipients (35.4%) returned at least one item during the 2013 holiday season.

People end up with unwanted stuff and a wonder what to do with the gift they have never asked for. For you, it means long lines at the returns counter and the fact that your great products are not welcomed at all.

by Justyna Polaczyk @ December 3, 2014
They buried email alive

There was a time when email was in its heyday. When not having an email account meant that the world moves forward without you. But then – something has changed. Social media were popularized and outshone the rest of internet communication paths. Professionals started using them as a marketing tool.

And a myth was born that email is slowly dying.

What is the truth? Did the appearance of social media influence email’s effectiveness?

Lets not hammer a final nail in email’s coffin just yet! Email is here to stay.

by Jacob Firuta @ November 27, 2014

If there is one universal mistake nearly all companies make, it would be writing too many emails.

We were also guilty of this. We had too many ongoing email conversations to keep up. All meaningful discussions were quickly getting buried under a pile of unread emails. The communication was stuck.

Since we couldn’t get rid of it all, we needed an alternative. Something faster and simpler – an instant messenger.

by Olga Kołodyńska @ November 25, 2014
angry client leaves restaurant

Losing a client is something that every company has to face once in a while. In some cases, it might be extremely tough for the owner.

If you’re a business owner, it’s easy to blame yourself for this, feel disappointed or even anxious about your company’s future. First thoughts like: “How could they leave me? This isn’t happening!” might rush through your head. When that happens, you might think about making things tough for the leaving customers. But that doesn’t lead anywhere and it’s not going to help you in your business, that’s for sure. So, how to handle this situation right?

by Anna Tomalik @ November 13, 2014
Joy at work in customer service

Customer service work is a kind of activity that you wouldn’t probably pick as a source of joy. As in any other job you eventually become overwhelmed, bored, unsatisfied with your paycheck or you hit a ceiling in your career. Under those circumstances, the state of joy seems like Neverland – never to be achieved.

But what if the joy comes not from the particular work that you do, but from the way you see your work? If so, is there any reason to wander about in search of a dream occupation or higher income?

by Jacob Firuta @ November 5, 2014
Customer Happiness Report for 2014

When researching the possible ways to improve customer service, we always get a checklist of things that have to be constantly improved. Shorter response times, no queues, simple language, handling several chats at a time, round the clock service – these list can go on and on.

What if I told you, that going for the same customer service metrics as every other company won’t necessarily produce the same results?

Recently, we set out to prepare a new edition of our Customer Happiness Report. When researching customer satisfaction, we stumbled across data that seemed to contradict itself.

At one side, we had companies that were quick on the trigger – ready to help within mere seconds after receiving a chat message. On the other side, we had companies that got longer first response times and much longer chat times.

What these companies shared was the great customer satisfaction scores. What these companies didn’t share was the industry they represent.

by Jacob Firuta @ October 24, 2014
Analyzing greetings using API reports

When looking to optimize your greetings for conversion, you might want to check out some of the advanced reporting methods available through LiveChat’s API.

There are two particular reports that allow you to see which greetings are the most effective in terms of acquired chats, conversion to chat and getting various goals, like, for example, netting a sale.

by Olga Kołodyńska @ October 14, 2014
Apple Fan with Tattoo

Customers are no longer concerned merely to satisfy their basic needs. They want to take consumption process to a higher level – they want an emotional connection with the brand. They want to experience something worth remembering and live better lives.

That’s why you need to meet your clients’ needs not just rationally, but also emotionally. You have to create memorable lasting experiences.

by Anna Tomalik @ October 2, 2014
Happy leaders make for happy customers exc

Great customer service starts with the way you relate to your employees. When you care for your workers, it reflects in the service they provide.

I experienced the power of this relation while working at a casino as a Blackjack dealer. Each night, I was dealing cards to up to six players. I also had a supervisor at my back watching over the game.

I had to deliver the best customer service no matter what the mood was at the table. And the mood was swinging up and down for most of the time. When it comes to money people tend to get emotional easily.

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