Getting personal while doing business is far more valuable than simply meeting needs. It makes the customer’s experience real, fresh and fruitful. You cannot script it. It comes naturally when you are yourself.
My eyes were opened when I curiously stepped into this tiny eco market and discovered the old-school way of shopping. Human to human. It appealed to me as something completely new.
It was so much different than the one I used to have at a wal-martesque hypermarket stuffed with mass-produced goods where interaction happened only at the counter.
Every saturday in my tiny eco market I could get close to real people and products. The products, which are handmade and patiently grown, are also carefully delivered by the producers themselves. No anonymous 3rd parties in the middle.
Experiencing this place made me drop supermarkets, pay 30% more for products and wait impatiently for the eco market Saturdays to come.
The power of this place came from the people delivering goods they believe in. It was in the authenticity of the eco market. But, most importantly, in the relationships I could get while shopping.
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