Some people think that customer loyalty is a relic of the past. Too many companies offer way too many products to stay loyal to one brand! Only few will choose Toyota because their father used to drive Toyota Pickup in the 80’s. You won’t find a housewife buying the same baking powder because her mother and grandmother used it.
Times have changed.
But does it mean that loyalty sank into the oblivion? Not at all. There is only one thing that has changed: the way customer loyalty can be gained. Because now, besides giving the best possible service and product, you need to give people more reasons to buy from you.
There are two recipes for success. You can either appeal to your customers’ reason and offer benefits they won’t resist, or you can speak to their hearts and show the, that you share the same principles. But before you get to that, you need to make sure that your company provides great service.