People share more than 16,000 words per day and every hour there are more than 100 million conversations about brands. We love to share stories and news with those around us. But why do we talk about certain things and not others?
Turns out it isn’t about luck or magic. There’s a science behind why people talk and share. Jonah Berger, the author of “Contagious: Why things catch on”, created six principles that drive people to share all sorts of content. You can use them to create contagious content and make people talk about your product, service or brand.