When tuning in to the Big Game on Sunday we are pretty much just as excited for the game itself as we are for the ads. Over the years, they have become an integral part of every Super Bowl weekend and something worth looking forward to.
When looking at the ad costs though, I wonder if its entirely justified. Shelling a couple of millions for a 30-second slot seems like a whole lot of cash. Companies do get to see their ads displayed in front of over 100 million viewers in the US and a couple millions abroad though.
Are these commercials still valid marketing tools that net sales or have they become more of a status symbol for a particular company or brand?