Content marketing is like a well-cooked lobster. Everyone knows it’s fancy and fashionable so everyone would like to get a piece of it. But when it comes to cooking the damn thing, few know how to do it properly.
Insolent words, you might say. I think so because marketers don’t know how to make use of it. The Internet is full of blogs written only for SEO. Because pieces of content are often treated like advertisements. And because marketers are creating shitty content and bombard us with click-bait articles like “Become a Millionaire Thanks to This Crazy Method!”.
Why so many marketers and entrepreneurs are interested in content marketing if they know next to nothing about it? The answer is simple: they know that it’s effective. Content marketing increases brand awareness, drives visitors, engages them and turns them into customers.
Before you launch this marketing machine, make sure you know how to operate it properly. There are three fundamentals laying at the core of content marketing. And they are uncomfortably simple.