So it happened. A customer fell in love with your product, you made a deal, signed a contract, and now you both hope for many years together.
But along the way, it’s easy for a customer to be wowed by competition and try somebody else’s service. For you, it means that once somebody buys a product, that’s when your hard work begins. Because falling in love is the easiest part of any relationship. Maintaining it, that’s a different story. So, what do you do to keep your customers engaged over the years?