Increasing customer engagement using data from Google Analytics

by Jacob Firuta @ July 25, 2014

Increasing customer engagement using Google Analytics

When trying to come up with ways to increase the engagement of our online visitors, we decided to look to our Google Analytics data that we’ve been collecting for a while now.

We’re all about making decisions based on data and testing, so this was a natural process for us and we can’t recommend it enough. Seriously, if you ever find yourself looking at a business decision, look to your data.

The tricky part, however, is to ask the right questions. In our case, we wanted to see how chat use affects metrics like average session duration (how long it takes before a visitor leaves your page), average page depth (what portion of your visitors reach one, two, three and more pages) and conversion rate (which of the visitors buy the product or sign up for a trial after chat).

Read on to see how we reached the interesting bits of data, what kind of impact chat has on visitor engagement and what we did to get even better results.

Beetil & LiveChat make service management easy

by Szymon Klimczak @ October 26, 2011

LiveChat-Beetil integration

The more knowledge your operators have, the better service they will be able to offer to your customers and website visitors.

Guys from Beetil help you improve your customer service – they make use of LiveChat API to attach chat transcripts to the tickets created in their service management tool to provide an additional information in created tickets.

LiveChat API update – introducing API key

by Bartosz Olchówka @ February 21, 2011

We have just updated LiveChat API with an awaited API key. It has become the very common practice in the API design nowadays and it aims at simplifying API usage. From now on you can invoke all API methods without any authorization, just using your unique API key.

You will get your own API key in the control panel under the My profile » API key tab. You can use it to call any API method right away. Read more on how to do it on Calling API methods page.

Integrate with LiveChat using API

by Bartosz Olchówka @ December 23, 2010

We have prepared an API to let you integrate with LiveChat as easily as it’s possible. There are two ways you can do that: using LiveChat REST API — allows you to read, create, update and delete data, such as operators, online visitors or chat transcripts. It’s a great way to write your own LiveChat-based applications. using LiveChat JavaScript API — allows you to display invitations or the chat window using custom JavaScript handlers. It’s very suitable for improving your visitors experience and deeply customizing LiveChat solution. Please keep in mind that the LiveChat API is still in development. You [...]