Gadu-Gadu S.A., providing service to one of the biggest communities in the Internet, has bought 63% of shares in LIVECHAT Software, which is providing corporate instant messaging solutions.

Thanks to that, Gadu-Gadu S.A. will be able to offer business instant messaging solutions based on Gadu-Gadu network infrastructure. LIVECHAT Software S.A. services will still be offered on the business market of customer service software.

– Gadu-Gadu is used more and more often in business to contact customers and internally, inside the companies. Software provided by LIVECHAT Software will let us introduce specialized business communication with Gadu-Gadu protocol – says Krzysztof Szalwa, Board Member at Gadu-Gadu S.A. – We believe Gadu-Gadu will become even more useful in everyday work, business communication will go on with GG numbers, while from the technological point of view, the users will receive professional business software. There are many companies already using GG number along with traditional telephone number or email address – adds Piotr Pokrzywa, Board Member at Gadu-Gadu S.A.

– Joining Naspers Limited, we join Gadu-Gadu and Allegro.pl but also we receive the strong investor, what makes LIVECHAT Software’s position as a business internet communication leader more solid – says Maciej Jarzębowski, CEO at LIVECHAT Software S.A. - Thanks to Gadu-Gadu investment we should be able to offer to our customers better and advanced solutions soon – adds Mariusz Ciepły, CIO at LIVECHAT Software S.A.

Recently, we have published Salesforce add-on for LIVECHAT Contact Center. Integration of these two products allows you to store chat trancript in your CRM and add contacts directly from chat window. This is great opportunity to improve your customer service and ease your operators work at the same time.

Here is presentation of integrated products:

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You can watch integrated products in action. Simply click here to watch video.

You can download Salesforce add-on from add-ons section.

People in the internet are vulnerable to different kinds of attacks- viruses, adware, trojan horses, etc. Some of them are less, others are more dangerous. Among all of them, one of the worst things that can happen to you is identity, money and data theft during internet transactions. The example could be online shopping- sitting at home in warm armchair with a laptop on your knees gives you feeling that you and money in your pocket are safe.

But is that really true? Not having cash in your hand and not standing in line to the register doesn’t make you more secure. To be honest- probably that even makes it all easier for internet thiefs- they just look for people who don’t realize that their money may be ever in danger while surfing the web. How to deal with it?

In my opinion, the first step to maximize your data security is simply acting smart and responsible. While shopping online- use trusted websites. Checking, if the order pages are secured (their address should start with https:// instead of http://) and if they have positive reviews from other users is not that hard. You can also look for proofs of security provided by third parties- most of the good stores care for their customers and provide extra security using services from other companies.

At the moment more and more websites are getting seals confirming their security and top quality services. Since customer’s security is important for us as much as their satisfaction from using our products, we decided to show it our customers. That is the reason for ControlScan’s seal in our chat windows. Also, using their services became a solid foundation for the partnership we just started.

Remember the last time you walked into a store and there was no one to help you? What did you think of the store? My guess is, nothing positive. Most of the shop owners and managers nowadays are well aware of that fact. But can the same be said of e-commerce? Do the managers apply the same rules in the online world?

The common thinking is online shops save a lot by automating sales and support services. At the very best, auto responders and automated FAQ list dispensers or 800 support phones are set up, and… you can sit back and check your bank account watching the numbers grow bigger and bigger as you sip your gin&juice. Seems like a perfect world. Well, sorry to disappoint you. It doesn’t work that way.

The truth is, current online service levels would never be accepted offline. Web companies spend huge sums on marketing to attract customers. But they’re in danger of losing them when they fail to provide adequate customer service.

Online shoppers abandon more than two-thirds of their almost completed purchases at the checkout, often because they can’t get a prompt answer to an important question, according to surveys.

Without proper customer support, companies virtually deprive themselves of a large part of their profits.


LIVECHAT software has been developed to fill this gap. Chat is probably the most effective technique that offers the same level of customer support online as shoppers are used to offline. Now, when a customer has a question about that new bike or jacket, she clicks on the LIVECHAT icon and a chat window pops up, with a company staffer on the other side willing to help you. They can answer questions immediately or can suggest alternatives, just like traditional clerk would. Unlike a traditional clerk, however, the support chatter can handle four or five customers at once.

At the cost of $33 per month for each operator using its software, it’s much cheaper than 800 lines, and definitely cheaper than lost sales. Think about it.

It is amazing to see just how much online research affects consumer purchasing decisions whether they buy online or at traditional stores. And the multi-channel shopper is rapidly becoming the norm, not the exception.

Recently I had an opportunity to talk with a few marketing and/or sales managers from various European countries. All of them confirm that the majority of adults conduct research online before making any purchases and they become more brand sensitive after they conduct this online research.

No matter online or offline, apparently most of the consumers are likely to purchase the very same brand that they discover online. Surveys and questionnaires run by a few e-commerce companies show that consumers choose to shop online primarily for the convenience that comes with online shopping, in addition to product availability and price issues.

According to recent studies, almost half of marketers say their businesses are not effectively taking advantage of online lead generation as a way of growing their business.
Four out of five online marketers see online lead generation as a rapidly developing area, and almost two thirds of online marketers consider it to be its own distinct area of online marketing. However, not even half of them say that their companies are effectively exploiting online lead generation as a way of increasing revenue.

It seems that online methods will become more and more effective than offline methods when it comes to generating leads in the business to client area. There are huge opportunities, irrespective of whether these are eventually converted online or offline.

As more and more e-marketers are beginning to value conversion rates above traffic data as the primary tool of measuring online advertising’s effectiveness we’d like to share our thoughts on the issue of conversion.


There are two main types of converting website visitors - the search type and the pitch type. In search type, the conversion relies on the user and is natural, organic; paid keywords and SEO are the tools used to increase the chance that the user will pick this particular site out of all the search records.

Pitch type, relies on the user first seeing and responding to an ad, which can take a form of a banner, video, animation etc. Then he’s attracted to a website and usually lead through a sequence of web pages. Marketers’ most typical goal in this scenario is to get the respondent’s contact information. And this is where the advertiser’s creativity and/or creativity of his advertising agency come into play as the sequence of the pages-screens must create a smooth and pleasant experience for the visitor.

What’s interesting, studies reveal that in various product categories more than 50% of all the purchases by consumers who conducted online searches occur offline, not online. This is why the typical measurements like online conversions and click-through rates don’t give a full perspective of web search campaigns.

What can we learn from it? Marketers shouldn’t rely on web-only metrics as the ROI of such campaigns can be much higher that the numbers usually taken into consideration might indicate.

So what exactly LIVECHAT blog will be about?
We’ll try to be flexible and broad on topics as we have a lot of stuff to talk about. So it won’t be just about live chats, business, instant messaging, software, internet or e-commerce.
Who will be contributing to it? Just about anyone at LIVECHAT, from sales reps and programmers to execs. Sometimes our posts will be educating about our products and sometimes will cover just about any topic that applies to our clients’ industries, needs or just interests. Some days we’ll be serious, others we’ll get funny (or at least hope to:-)). We’ll do our best to be thought-provoking and give a new and fresh perspective on the ever-changing market and internet dynamics. We’ll cover emerging trends and provide some behind-the-scenes commentary. We’re not gonna stick to our corporate image though or try to appeal only to “the suits”. As we have some of the most wonderful people one can imagine working here, we’re extremely proud of our LIVECHAT team. That’s why one of the main goals of this blog is to show you LIVECHAT’s “human” side. We want to share insights into our people, our company, and the things that occupy our minds, discuss the hot topics of our conversations with you. We’ll try to spotlight our beloved clients, reveal some of our secrets (yes, we’ll try to provide a peek behind the LIVECHAT curtain as well), tap into guest bloggers and possibly sprinkle in some photo and videos. We’ll write about the events we organize or take part in. We meet cool people. Check cool tech. Visit interesting websites. Experience life. Fight obstacles. And write about it. Over time, we hope, all of the above will be covered.

Please feel free to share your thoughts with us as we want to share our thoughts with you.

If you ever find us interesting, here is the RSS feed to subscribe to and check us out on a regular basis:

So, let’s begin.