According to recent studies, almost half of marketers say their businesses are not effectively taking advantage of online lead generation as a way of growing their business.
Four out of five online marketers see online lead generation as a rapidly developing area, and almost two thirds of online marketers consider it to be its own distinct area of online marketing. However, not even half of them say that their companies are effectively exploiting online lead generation as a way of increasing revenue.

It seems that online methods will become more and more effective than offline methods when it comes to generating leads in the business to client area. There are huge opportunities, irrespective of whether these are eventually converted online or offline.

As more and more e-marketers are beginning to value conversion rates above traffic data as the primary tool of measuring online advertising’s effectiveness we’d like to share our thoughts on the issue of conversion.


There are two main types of converting website visitors - the search type and the pitch type. In search type, the conversion relies on the user and is natural, organic; paid keywords and SEO are the tools used to increase the chance that the user will pick this particular site out of all the search records.

Pitch type, relies on the user first seeing and responding to an ad, which can take a form of a banner, video, animation etc. Then he’s attracted to a website and usually lead through a sequence of web pages. Marketers’ most typical goal in this scenario is to get the respondent’s contact information. And this is where the advertiser’s creativity and/or creativity of his advertising agency come into play as the sequence of the pages-screens must create a smooth and pleasant experience for the visitor.

What’s interesting, studies reveal that in various product categories more than 50% of all the purchases by consumers who conducted online searches occur offline, not online. This is why the typical measurements like online conversions and click-through rates don’t give a full perspective of web search campaigns.

What can we learn from it? Marketers shouldn’t rely on web-only metrics as the ROI of such campaigns can be much higher that the numbers usually taken into consideration might indicate.

There are two words in English that might be the most important ones regarding not only customer relations, customer service, but also sales and marketing.

Responsiveness: The ability to engage your consumers, measured in the length of time that elapses between consumer question or comment and your response.

Response: The nature and quality of that response.

We all know the autoresponses that are so common today. They may sound like this: Your comment/question is important to us. We will get back to you in the order your comment was received…


Now try to put yourself in your customer’s position and think how big a difference such a reaction would make to you: Hello and welcome to (your company name). Thank you so much for taking the time to contribute. My name is Anna and I’m your operator. Is there anything I could help you with?

More and more companies today provide what we might call a “human response”, sending customer a message: We heard you.

And that simple message makes a HUGE difference.

So what exactly LIVECHAT blog will be about?
We’ll try to be flexible and broad on topics as we have a lot of stuff to talk about. So it won’t be just about live chats, business, instant messaging, software, internet or e-commerce.
Who will be contributing to it? Just about anyone at LIVECHAT, from sales reps and programmers to execs. Sometimes our posts will be educating about our products and sometimes will cover just about any topic that applies to our clients’ industries, needs or just interests. Some days we’ll be serious, others we’ll get funny (or at least hope to:-)). We’ll do our best to be thought-provoking and give a new and fresh perspective on the ever-changing market and internet dynamics. We’ll cover emerging trends and provide some behind-the-scenes commentary. We’re not gonna stick to our corporate image though or try to appeal only to “the suits”. As we have some of the most wonderful people one can imagine working here, we’re extremely proud of our LIVECHAT team. That’s why one of the main goals of this blog is to show you LIVECHAT’s “human” side. We want to share insights into our people, our company, and the things that occupy our minds, discuss the hot topics of our conversations with you. We’ll try to spotlight our beloved clients, reveal some of our secrets (yes, we’ll try to provide a peek behind the LIVECHAT curtain as well), tap into guest bloggers and possibly sprinkle in some photo and videos. We’ll write about the events we organize or take part in. We meet cool people. Check cool tech. Visit interesting websites. Experience life. Fight obstacles. And write about it. Over time, we hope, all of the above will be covered.

Please feel free to share your thoughts with us as we want to share our thoughts with you.

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So, let’s begin.