There are many advantages of using live person software. Main one – instead of filling multiple email forms and making toll–free phone calls (even they are free) customers receive easy way to reach customer service and contact sales representatives. Person being on the website or online shopping is always one click away from live person on the other side, who is ready to provide help and online support. They don’t need to run another application, they don’t need to go to get their phone – everything is in one place and all they need to do is to simply click on the live chat button.