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Birkenstock and Away Won’t Sell on Amazon, Want to Protect Brand Integrity

Birkenstock and Away Won’t Sell on Amazon, Want to Protect Brand Integrity

In Online Sales by David Street , September 13, 2019

Amazon is the biggest e-commerce platform in the world. If you're a brand selling products online, you need to be there. Or do you? Luggage upstart Away and shoemaker Birkenstock have decided not to sell on Amazon in the name of protecting brand integrity. Brands like theirs face a difficult decision. Sell on Amazon by jumping through hoops and they get added revenue. But that also means giving up control and creating new risks. Leaders of Away and Birkenstock say it doesn't fit their brands. They talked about the decision earlier this week at the Code Commerce conference in NYC. READ MORE…

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