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Increase Sales through Ingenious Product Content – Here’s Your Guide

Increase Sales through Ingenious Product Content – Here’s Your Guide

In Content marketing by Marie Fincher , January 11, 2019

Think product descriptions don’t matter? Think again. According to a recent study by Salsify, 87% of online shoppers say that product description is either extremely or very important as they consider purchasing decisions. And Overstock reported that once it began using outsourced freelancers to write its product descriptions on its most popular pages, it realized an 84% increase in traffic in one month. Obviously, with stats like this, you need to heavily focus on your product content. What your product pages offer in terms of content can mean the difference between a sale or a bounce, not to mention the […] READ MORE…

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