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Everything You Need to Know About Email Blacklists and How to Avoid Them

Everything You Need to Know About Email Blacklists and How to Avoid Them

In Communication by Chris Donald , March 15, 2019

The effectiveness of email marketing heavily relies on the number of emails that get delivered into the inbox folder of your subscribers. Having a great creative, design, and call to action would make no difference if you have poor deliverability rate. To get the opens and click-through rates you are aiming for, you ought to have good email deliverability. Average global inbox placement increased to 85 percentage points in 2018 while compared to 80 percentage points in 2017. This has led to the overall enhancement of email deliverability. However, the biggest blasphemy is that even if you are sending permission-based […] READ MORE…

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