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Facebook Chat: An Opportunity, Not a Threat to Live Chat Industry

Facebook Chat: An Opportunity, Not a Threat to Live Chat Industry

In Ecommerce by Justyna Polaczyk , November 17, 2017

On November the 6th, Facebook announced the launch of beta tests of their new customer chat plugin. This plugin will allow customers to chat with businesses not only on Facebook pages but also on these businesses’ own websites. As you might imagine, these thrilling news shook the ecommerce industry. But frankly, is there a reason to be nervous? Is the new offer so tempting that suddenly all customers will leave their live chat providers and start using Facebook Chat Plugin? We don’t think so, and here’s why. READ MORE…

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