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Why Building a Community Is Crucial for Your Brand

Why Building a Community Is Crucial for Your Brand

In Community management by Kuba Rogalski , January 23, 2020

Building a community for your brand can be beneficial on many different levels. The direction you're going to take is largely dependant on the goals you set for your community. It'll probably start slow as a support hub for your existing customer, but over time, it can grow to be one of the key assets of your brand. As you communicate with the people, you'll learn about their pain points as well as things they love about your brand. Tuning in to what they have to say is a perfect way to build relationships that will help you shape your brand along the way, just like LEGO did with their Ideas platform. READ MORE…

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