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Top Tips to Master B2B Lead Generation Using Live Chat

Top Tips to Master B2B Lead Generation Using Live Chat

In Ecommerce by Maryann Thomas , April 20, 2018

As a B2B company, you’ll know that the process of attracting, nurturing and converting leads is the cornerstone of your business. However, it’s tricky to maintain a steady volume of high-quality leads, especially through email, content and social media. HubSpot’s State of Inbound 2017 report revealed that generating traffic and acquiring leads was one of the top challenges faced by marketers. In recent years, live chat services have emerged, not only as a popular customer service channel but also a reliable way to nurture and generate leads. What are some of the unique benefits of live chat for sales, and how exactly can it help with lead generation? READ MORE…

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