August 15, 2017
Ecommerce
Ecommerce is the practice of selling various products and services online. This usually happens on an ecommerce website or within a mobile app.
Ecommerce businesses have two primary goals in mind. They first need to get as many people as possible on their website. This can happen through SEO, paid ads, content marketing, social media promotion and word of mouth. Secondly, they need to convert website visitors into paying customers.
Read more...
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Ecommerce
Ecommerce is the practice of selling various products and services online. This usually happens on an ecommerce website or within a mobile app.
Ecommerce businesses have two primary goals in mind. They first need to get as many people as possible on their website. This can happen through SEO, paid ads, content marketing, social media promotion and word of mouth. Secondly, they need to convert website visitors into paying customers.
Improving conversion
Marketers working in an ecommerce business will try to constantly improve their website conversion rate. This can be done by optimizing the design of the website (especially important when it comes to mobile design) or through suggestive copy, like a product review that includes a strong call to action.
A call to action is a piece of copy that should incite the website visitor to take a specific action. In the case of ecommerce websites, this will usually revolve around buying a product. Here are some call to action examples that should give you an idea how they look:
1) TripAdvisor: Find your flight button
2) Hubspot: Get your answer
3) Inbound.org: Start growing now
To maximize their profits, sales specialists will also try techniques like upselling and cross-selling. This is basically offering additional products that would compliment original orders. These websites will often recommend products based on the previous purchasing history of all customers. For example, if someone bought a fishing pole, the site could automatically suggest getting some bait.
Cart abandonment
Even after applying all the sales techniques and methods, some visitors won’t convert. In the worst case scenario, they go through the process, put something in the virtual cart and leave upon reaching checkout.
To deal with this kind of cart abandonment, online businesses try to make the buying process frictionless. They aim to remove all distractions and the number of steps required to complete a purchase.
Another way to decrease cart abandonment is an instant help option for potential customers. For example, you can considerably increase sales conversion with live chat software. The idea here is to offer help for a potential customer who is about to leave, resolve their problem and guide them to checkout. A real time help option like that can significantly increase sales in an online business.
Even after someone abandons their cart, you can still try to salvage the sale if you asked for email earlier. By writing a sales follow up, you can ask the potential customer why they left and potentially fix the situation.
The future of ecommerce
Ecommerce is constantly and rapidly growing. More and more ecommerce websites pop up every day. What’s more, most retail businesses also use ecommerce to open up an additional revenue stream.
Considering the growth of the mobile market and how easy it is to buy something from a mobile device, the future of ecommerce looks very bright.
More on ecommerce
Looking for more information that will help your ecommerce business thrive? Check out the selection of articles below for even more information.
Ecommerce
Ecommerce is the practice of selling various products and services online. This usually happens on an ecommerce website or within a mobile app.
Ecommerce businesses have two primary goals in mind. They first need to get as many people as possible on their website. This can happen through SEO, paid ads, content marketing, social media promotion and word of mouth. Secondly, they need to convert website visitors into paying customers.
Read more...
August 15, 2017 
June 20, 2017 7 Marketing Automation Tools That Will Make Your Social Enterprise More Efficient
in Ecommerce by Lucy
June 1, 2017 The Relevance Of Responsive Design In Ecommerce
in Ecommerce by Michelle
March 15, 2017 Launching an Online Store: Simplified in 7 Steps
in Ecommerce, Online Sales by Patrick
November 14, 2016 5 New Product Ideas That Will Make You Lose Faith in Humanity
in Ecommerce by Justyna
November 8, 2016 Ecommerce Applications: Are You Too Comfortable with Your Tech?
in Ecommerce by Jessie
October 11, 2016 Starting an Online Store: How to Sell Things Online
in Ecommerce by Justyna
October 6, 2016 Seasonal Hiring Tips for the Holiday Shopping Season
in Ecommerce by Jacob
September 27, 2016 How to Prepare Your Ecommerce Store for the Holiday Shopping Season
in Ecommerce by Olga
September 19, 2016 10 Ways To Make Your First Sales Online
in Ecommerce by Lina
July 27, 2016 15 Best Call To Action Examples
in Ecommerce by Jacob
July 13, 2016 Why Mobile Website Design Matters in Ecommerce
in Ecommerce by Jacob
March 23, 2016 What Is Upselling and How It Can Increase Your Revenue
in Ecommerce by Jacob
December 30, 2015 How Overpromising Can Harm Your Business
in Ecommerce by Lucjan
October 8, 2015 Call to Action Lessons You Can Learn from WW2 Posters
in Ecommerce by Jacob
October 24, 2014 How to Improve Chat Invitation Conversion Rate With the API
in Ecommerce by Jacob
July 15, 2014 How to Improve Sales With Live Chat (Infographic)
in Ecommerce by Jacob
July 2, 2014 How to Optimize Your Call to Action to Get More Chats
in Ecommerce by Jacob
Do you like our posts? You might also like our product.
Give LiveChat a go during a free, 30-day trial.
Ecommerce
Ecommerce is the practice of selling various products and services online. This usually happens on an ecommerce website or within a mobile app.
Ecommerce businesses have two primary goals in mind. They first need to get as many people as possible on their website. This can happen through SEO, paid ads, content marketing, social media promotion and word of mouth. Secondly, they need to convert website visitors into paying customers.
Improving conversion
Marketers working in an ecommerce business will try to constantly improve their website conversion rate. This can be done by optimizing the design of the website (especially important when it comes to mobile design) or through suggestive copy, like a product review that includes a strong call to action.
A call to action is a piece of copy that should incite the website visitor to take a specific action. In the case of ecommerce websites, this will usually revolve around buying a product. Here are some call to action examples that should give you an idea how they look:
1) TripAdvisor: Find your flight button
2) Hubspot: Get your answer
3) Inbound.org: Start growing now
To maximize their profits, sales specialists will also try techniques like upselling and cross-selling. This is basically offering additional products that would compliment original orders. These websites will often recommend products based on the previous purchasing history of all customers. For example, if someone bought a fishing pole, the site could automatically suggest getting some bait.
Cart abandonment
Even after applying all the sales techniques and methods, some visitors won’t convert. In the worst case scenario, they go through the process, put something in the virtual cart and leave upon reaching checkout.
To deal with this kind of cart abandonment, online businesses try to make the buying process frictionless. They aim to remove all distractions and the number of steps required to complete a purchase.
Another way to decrease cart abandonment is an instant help option for potential customers. For example, you can considerably increase sales conversion with live chat software. The idea here is to offer help for a potential customer who is about to leave, resolve their problem and guide them to checkout. A real time help option like that can significantly increase sales in an online business.
Even after someone abandons their cart, you can still try to salvage the sale if you asked for email earlier. By writing a sales follow up, you can ask the potential customer why they left and potentially fix the situation.
The future of ecommerce
Ecommerce is constantly and rapidly growing. More and more ecommerce websites pop up every day. What’s more, most retail businesses also use ecommerce to open up an additional revenue stream.
Considering the growth of the mobile market and how easy it is to buy something from a mobile device, the future of ecommerce looks very bright.
More on ecommerce
Looking for more information that will help your ecommerce business thrive? Check out the selection of articles below for even more information.
