October 12, 2018
Ecommerce
Ecommerce is the practice of selling various products and services online. This usually happens on an ecommerce website or within a mobile app.
Ecommerce businesses have two primary goals in mind. They first need to get as many people as possible on their website. This can happen through SEO, paid ads, content marketing, social media promotion and word of mouth. Secondly, they need to convert website visitors into paying customers.
Read more...
Improving conversion
Marketers working in an ecommerce business will try to constantly improve their website conversion rate. This can be done by optimizing the design of the website (especially important when it comes to mobile design) or through suggestive copy, like a product review that includes a strong call to action.
A call to action is a piece of copy that should incite the website visitor to take a specific action. In the case of ecommerce websites, this will usually revolve around buying a product. Here are some call to action examples that should give you an idea how they look:
1) TripAdvisor: Find your flight button
2) Hubspot: Get your answer
3) Inbound.org: Start growing now
To maximize their profits, sales specialists will also try techniques like upselling and cross-selling. This is basically offering additional products that would compliment original orders. These websites will often recommend products based on the previous purchasing history of all customers. For example, if someone bought a fishing pole, the site could automatically suggest getting some bait.
Cart abandonment
Even after applying all the sales techniques and methods, some visitors won’t convert. In the worst case scenario, they go through the process, put something in the virtual cart and leave upon reaching checkout.
To deal with this kind of cart abandonment, online businesses try to make the buying process frictionless. They aim to remove all distractions and the number of steps required to complete a purchase.
Another way to decrease cart abandonment is an instant help option for potential customers. For example, you can considerably increase sales conversion with live chat software. The idea here is to offer help for a potential customer who is about to leave, resolve their problem and guide them to checkout. A real time help option like that can significantly increase sales in an online business.
Even after someone abandons their cart, you can still try to salvage the sale if you asked for email earlier. By writing a sales follow up, you can ask the potential customer why they left and potentially fix the situation.
The future of ecommerce
Ecommerce is constantly and rapidly growing. More and more ecommerce websites pop up every day. What’s more, most retail businesses also use ecommerce to open up an additional revenue stream.
Considering the growth of the mobile market and how easy it is to buy something from a mobile device, the future of ecommerce looks very bright.
More on ecommerce
Looking for more information that will help your ecommerce business thrive? Check out the selection of articles below for even more information.
recently posted in: Ecommerce
October 12, 2018
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in Ecommerce by
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Ecommerce
Ecommerce is the practice of selling various products and services online. This usually happens on an ecommerce website or within a mobile app.
Ecommerce businesses have two primary goals in mind. They first need to get as many people as possible on their website. This can happen through SEO, paid ads, content marketing, social media promotion and word of mouth. Secondly, they need to convert website visitors into paying customers.
Read more...Improving conversion
Marketers working in an ecommerce business will try to constantly improve their website conversion rate. This can be done by optimizing the design of the website (especially important when it comes to mobile design) or through suggestive copy, like a product review that includes a strong call to action.
A call to action is a piece of copy that should incite the website visitor to take a specific action. In the case of ecommerce websites, this will usually revolve around buying a product. Here are some call to action examples that should give you an idea how they look:
1) TripAdvisor: Find your flight button
2) Hubspot: Get your answer
3) Inbound.org: Start growing now
To maximize their profits, sales specialists will also try techniques like upselling and cross-selling. This is basically offering additional products that would compliment original orders. These websites will often recommend products based on the previous purchasing history of all customers. For example, if someone bought a fishing pole, the site could automatically suggest getting some bait.
Cart abandonment
Even after applying all the sales techniques and methods, some visitors won’t convert. In the worst case scenario, they go through the process, put something in the virtual cart and leave upon reaching checkout.
To deal with this kind of cart abandonment, online businesses try to make the buying process frictionless. They aim to remove all distractions and the number of steps required to complete a purchase.
Another way to decrease cart abandonment is an instant help option for potential customers. For example, you can considerably increase sales conversion with live chat software. The idea here is to offer help for a potential customer who is about to leave, resolve their problem and guide them to checkout. A real time help option like that can significantly increase sales in an online business.
Even after someone abandons their cart, you can still try to salvage the sale if you asked for email earlier. By writing a sales follow up, you can ask the potential customer why they left and potentially fix the situation.
The future of ecommerce
Ecommerce is constantly and rapidly growing. More and more ecommerce websites pop up every day. What’s more, most retail businesses also use ecommerce to open up an additional revenue stream.
Considering the growth of the mobile market and how easy it is to buy something from a mobile device, the future of ecommerce looks very bright.
More on ecommerce
Looking for more information that will help your ecommerce business thrive? Check out the selection of articles below for even more information.
October 12, 2018
October 5, 2018 5 Landing Page Best Practices Proven to Convert in All Campaigns
in Ecommerce by Tyson
September 21, 2018 5 Tips for Handling Live Chat Support During the Holiday Season
in Ecommerce by Justyna
July 6, 2018 5 Lead Generation Hacks for Ecommerce Brands
in Ecommerce by Brandon
May 11, 2018 What Is GDPR Compliance and Why You Should Care
in Ecommerce by Justyna
April 20, 2018 Top Tips to Master B2B Lead Generation Using Live Chat
in Ecommerce by Maryann
April 13, 2018 How Live Chat Can Help Improve Average Order Value
in Ecommerce by Anthony
March 13, 2018 How to Improve Your Landing Page Conversion Rates
in Ecommerce, Online Conversion by Olga
March 6, 2018 Want to Create a Customer-Centric Website? Gear Up With These Tips To The Rescue!
in Ecommerce by Sebastien
February 27, 2018 How to Boost Traffic with These Five E-commerce Website Tools
in Ecommerce by Diana
February 23, 2018 How to Manage the Growing Pains of Your New Chatbot
in Ecommerce by Phong
February 13, 2018 AI Chatbot Trends to Expect in 2018
in Ecommerce by Amber
December 8, 2017 Preparing Your E-Commerce Site for the Mobile-First Index
in Ecommerce by Gavin
November 17, 2017 Facebook Chat: An Opportunity, Not a Threat to Live Chat Industry
in Ecommerce by Justyna & Ewa
October 31, 2017 How To Optimize Your Checkout For Better Mobile Conversion
in Ecommerce by Brenda
August 15, 2017 5 Awesome Use Cases of Chatbots in Ecommerce
in Ecommerce by Patrick
June 20, 2017 7 Marketing Automation Tools That Will Make Your Social Enterprise More Efficient
in Ecommerce by Lucy
June 1, 2017 The Relevance Of Responsive Design In Ecommerce
in Ecommerce by Michelle
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