In the competitive markets these days, if there is anything that determines your organization’s success or failure, then it is your customer service. The importance of customer satisfaction has increased enormously so much so that by the year 2020, it is expected to become the critical brand differentiator overtaking price and product. Though price and product have their significance, what excellent customer support can do to your business is irreplaceable.
Several companies are recognizing this crucial fact, and as per a recent study, by 2018 about 50% of organizations will make necessary changes in their business models to become customer-focused. For instance, Shopify, one of the leading e-commerce platforms, took to implementing live chat feature, and as a consequence of this effort, they experienced a 90% increase in customer satisfaction rates.
However, on the flipside, poor service can be detrimental to your business. Studies reveal that 91% of customers don’t return to a company after having a bad experience with it. So once they slip through the cracks, it becomes quite difficult to earn them back.
Therefore, it is wise on your part, to keep yourself updated on what your customers feel about your services. But how do you figure this out? Well, the rest of the post will highlight six big signs that can help in identifying their satisfaction levels and conclude with a list of essential components for building a successful customer support system.
You may believe that you deliver ‘superior’ customer service and that is what 80% of companies think. But reports reveal that only 8% of customers agree to what this 80% of companies claim. So, this makes it crystal clear that what you perceive about your service matters nothing. It’s your customers’ opinions that make a difference. Hence, evaluating their experiences and tracking their reviews is of prime importance.
The internet is filled with quizzes and questionnaires you can use to assess your customers’ happiness with your service. You may even use the free online quiz software available in plenty across the web, and learn how to make your own quiz to assess their opinions.
Apart from these quizzes, here are the apparent signs that you may notice to understand if your customer service strategies are working or not.
When customers build a trustworthy relationship with your business, they are inclined to return to you for more. They trust the quality of your products, your staff members, and know that your service will not disappoint them. Therefore, seeing your old customers more often at your store implies that you are doing pretty good to ensure customer satisfaction.
One of the signs of happy customers is that they refer your store to others. They bring their relatives, friends or colleagues and turn into your referrals. The more your customers are content with your service; the more likely they are to spread the word.
If you have customers who ask for your social media handles, website or a business card; this signifies that your customer satisfaction strategies are a success and people want to stay connected to your brand.
Receiving positive feedback is a great sign of satisfied customers. When your customers are happy, they do not hesitate to post reviews of their pleasant experiences on their social media handles and at other places across the web. So if positive reviews and appraisals fill your feed, then it’s a win!
Another quick giveaway of a happy customer base is that you either receive few or almost no complaints. Moreover, if at all any issues spur up, they express it to your customer service department in a decent manner.
When customers experience exemplary service, they do not keep away from saying their heart out. They are diligent in praising your staff and facilities straight away to you or may even leave hefty tips.
But if you find none of these indications or if the surveys you conducted consist of unpleasant reviews, then it is high time that you buckle up the game and make critical changes to enhance your services.
Every organization differs from the other in its functionality and operations. Consequently, their idea of ‘good’ customer service will also vary. But regardless of this variation, the basic concept is pretty much the same. The following list specifies four significant elements that comprise excellent customer service in any company:
- Easy access to customer support system: What good is your service if your customers cannot express their concerns easily. An essential element that makes a world of difference in your customers’ satisfaction levels is quick and hassle-free means to contact your customer support team.
- Rapid response to queries and requests: It is not always enough if your customers can reach you easily. What is required to elevate their satisfaction is to respond to their problems in as little time as possible.
- Skilled employees: A team of executives who are well adept at dealing with customers’ issues and problems will glorify your entire service system. Being courteous to your customers, listening to their queries, and making that extra effort to help them out will improve their trust and loyalty towards your business.
- Surprises and bonuses: Who doesn’t love surprises? And when it comes to your customers, even a small gift coupon that surprisingly sprouts in their email can do wonders.
So when you succeed in fulfilling all of these requirements, your service improves to a great extent. Once this happens, here are some benefits you will experience:
- Increased income: Statistics reveal that companies with excellent customer services, experience 4-8% increase in revenue above the market value.
- Reduced customer churn: 70% of the reasons that cause churn had nothing to do with bad quality products; instead, it was all due to poor service. Therefore, when you enhance your customer support, you will eventually see a reduced churn rate.
- Improved customer retention: When customers love your service they will never really think of moving somewhere else. Therefore, your retention rates improve substantially.
Being knowledgeable about how well your customers are satisfied with your service is very crucial for your business’ success. Assessing their opinions will help you understand the loopholes, and thereby, generate appropriate strategies to make necessary improvements. Apart from checking on the signs we discussed earlier, you may even analyze your sales and net promoter score or use online tools to measure customer satisfaction.
And, once you have a happy customer base, your organization experiences certain remarkable advantages like increased revenue, better retention, and low customer churn. All in all, it is your customers who run your business. Falling short in assisting them in any way will only put your company in the loss. Therefore, it is essential that you keep testing their experience and likewise develop better techniques to keep them happy and content.
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