According to recent studies, almost half of marketers say their businesses are not effectively taking advantage of online lead generation as a way of growing their business.
Four out of five online marketers see online lead generation as a rapidly developing area, and almost two thirds of online marketers consider it to be its own distinct area of online marketing. However, not even half of them say that their companies are effectively exploiting online lead generation as a way of increasing revenue.
It seems that online methods will become more and more effective than offline methods when it comes to generating leads in the business to client area. There are huge opportunities, irrespective of whether these are eventually converted online or offline.
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